For a woman who admits she can talk about anything, the one thing that makes Patricia “Patti” Ashford most enthused is real estate. Ms. Ashford has certainly earned the liking and respect of those she’s homed for the past 13 years, in part due to her adventuresome attitude, her patience and her responsiveness to travel regionally in Broward, Palm Beach and Collier counties, Florida to find people their dream homes. She is as adept to working with out-of-staters and established Floridians looking to rent, buy and sell.
“To me, the perfect day is connecting with customers, going out and finding them their dream home. I believe you must have your customer understand every step of the process, because it’s a lot. We have to be one step ahead of the technology, because we have a lot of savvy new buyers, and the more seasoned set, like me, know the technology.”